How art can inspire corporate culture

By Lionel Aeschlimann – Managing Partner, Mirabaud Group

Mirabaud is an international banking and financial group that offers a clientele of private and institutional investors, businesses and finance professionals highly personalized investment, private banking and asset management services.

Founded in 1819, and today run by the seventh generation of entrepreneurs, it has gradually become the third private bank in Geneva, with offices elsewhere in Switzerland as well as in the United Kingdom, France, Spain and Luxembourg. , Italy, United Arab Emirates, Canada, Brazil and Uruguay.

So what is the link between the core business – investment-oriented and based on research and analysis as well as many rational and quantitative elements – its corporate culture and art, which responds to imperatives more emotional?

As experts in their field, Mirabaud has distinctive perspectives to explain financial reality. But he also seeks provocative points of view.

When Mirabaud’s contemporary art collection was created many years ago, one of its goals was to reflect our discussion and decision-making processes and to challenge the company to keep thinking about the -beyond the conventions.

Instead of entrusting the task to an artistic committee or a renowned curator, Mirabaud decided to build the collection itself, as they wanted it to be an authentic reflection of their vision / institution. And they did it with the feeling of freedom.

See also: The main Chinese artists exhibited in Mindscapes

Mirabaud’s corporate values ​​- Independence, Conviction, Responsibility and Passion – shape every aspect of the Group. They are at the heart of the brand and define the corporate culture. As such, they are the moral compass of the Group and naturally inspired it in the creation of its contemporary art collection.

Yayoi Kusama, Pumpkin (FIAC Hors les murs, 2019 sponsored by Mirabaud)


Independence is not only Mirabaud’s core value, it is above all a privilege. A family business with over 200 years of history, Mirabaud maintains a long-term perspective in all of its activities; as entrepreneurs, thinking in terms of years rather than quarters.

Mirabaud is not listed on the stock exchange and has no third party shareholders. Its decisions are therefore solely based on the long-term interests of the Group. It only pursues objectives that are perfectly in line with the current and evolving needs of its customers.

When looking at Mirabaud’s contemporary art collection, it is evident that it does not follow any rigid rules or guidelines, but rather is guided by the freedom afforded by instinct, feeling and emotion. . This is why he is so passionate and sometimes provocative.

By showcasing well-established talent (Not Vital (Moon, 2015, top of page), Marina Abramovic, Thomas Ruff) alongside the artists of tomorrow (Omar Ba, Antoine Roegiers, Fabian Marti), Mirabaud has chosen to promote dialogue between generations, trends and artistic interests. Likewise, the partners who run the business represent different age groups but with complementary backgrounds and experiences, a mix that ensures that the proposals are vigorously discussed and even contested before they become final. This is also how decisions are made in Mirabaud’s various internal committees, including on CSR.

General idea, Color bar lounge, 1979


As a banking and financial group, managing the assets of its clients and making important decisions that could have economic consequences, Mirabaud must have strong convictions coupled with great humility. The company’s core belief is that human talent can make the difference, from the way it serves its clients to the way it runs its business as an entrepreneur. And constantly adapting to new paradigms is essential. Even if today’s decision seems to be the right one, the future may decide otherwise. Agility and adaptability are essential.

Mirabaud’s art collection makes a real contribution by helping to create an environment in which its experts can fully express their talents and convictions, ultimately enabling them to bring value to clients. Contemporary art invites a spirit of questioning, a quality that is crucial for a business that is prepared for the moment, as its slogan says. In all businesses and at all levels of the group, each opinion counts and Mirabaud values ​​personal initiatives.

Alexandre Joly, Samvada (2015)


As entrepreneurs, it may seem at first glance that we enjoy a great deal of freedom; but in reality it means that we are also responsible for everything we decide and do: to customers, employees and society in general. In other words, we have a collective and social responsibility. And, indeed, by building an art collection, Mirabaud supports artists individually and, by encouraging artistic production, diversity and inclusion, to society more broadly. This approach is directly guided by the company’s social responsibility.

In return, surrounding oneself with remarkable works of art inspires the company in its daily work and pushes it to surpass itself.

Following the efforts made in the three divisions Wealth Management, Asset Management and Securities – and at all levels of the company, Mirabuad has recently strengthened its commitment to environmental, social and governance (ESG) issues. Proof of the company’s achievements in this area is that it has achieved the highest possible rating – an A + – in all areas of the UN-backed Principles for Responsible Investment (PRI).

Thomas Schütte, Gartenzwergeglas, 2017


At Mirabaud, passion combines motivation and dedication to produce excellence. This passion extends to the company’s interaction with customers, as well as how it addresses challenges on their behalf. Mirabaud’s art collection is clearly driven by emotion and built with passion.

Exploring a work of art, along with the perspectives of its artist and the context in which it was created, challenges us to look at our world in a new way, from a different perspective. It opens our minds and, perhaps more importantly, our hearts.

The Mirabaud art collection enriches the company thanks to the values ​​and emotions it conveys; and that, through a ripple effect, it also benefits customers and business partners. At the very least, it makes us a little more curious and more open to the world.

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