Marina Maher Communications has named Olga Fleming its first President of Healthcare and Business.
Starting in September, Fleming is tasked with overseeing healthcare through Marina Maher Communications and her specialist agency RXMosaic, while also leading the agency’s corporate practice.
She will also assume the agency’s strategy for the future in the areas of healthcare and business, agency marketing and exploration of future acquisitions.
Fleming will report to Rema Vasan, global president of MMC and RXMosaic in the healthcare and enterprise sectors, and she will report to founder and CEO Marina Maher for future acquisitions.
The creation of Fleming’s role was a strategic decision to place more emphasis on core practice areas in healthcare and business.
“We have really thought about how we, as an agency, continue to build on our sustained growth,” said Vasan. “We really thought about how we are not only successful today, but also how we are sustaining that success for the future with our customers, through our talents, through our innovation. “
Fleming, who is inducted into the PRWeek Hall of Woman, was previously CEO of Goodfuse, a boutique communications agency under the umbrella of BCW.
With nearly 30 years of industry experience, Fleming has also held leadership roles at FleishmanHillard, Weber Shandwick, BCW and led health public relations campaigns at Biosector 2.
Fleming said she plans to continue the culture she fostered at Goodfuse while working at Marina Maher Communications, focusing the agency’s work on humans and the healthcare experience.
“What we’re experiencing right now is that culture and individual impact are so important, and MMC will continue to lead the way in this area,” Fleming said. “I look forward to building on the legacy of this space and implementing a new generation of communications campaigns that put purpose and culture at the heart of content and creativity that truly touches people. “
Marina Maher Communications also appointed Courtney Walker MD to lead the RXMosaic healthcare agency and the agency’s new healthcare businesses.
In this newly created role, Walker, who also joins Marina Maher Communications of Goodfuse, will lead the full healthcare communications offering at RXMosaic, as well as the development of healthcare businesses at both agencies. Walker will report to Fleming.
Prior to working at Goodfuse, Walker worked at WCG Clinical Services and spent six years at Edelman as Senior Vice President and Director of Life Sciences in the North East.
Earlier this month, Marina Maher Communications promoted Vasan to global president after she was appointed president in March.
Global agency Omnicom’s revenue fell 21% to $ 42 million in 2020, according to PRWeek’s 2021 Agency Business Report.
This story originally appeared in PRWeek.