The impact of social media on your business news


Social media users are active – very active. They spend hours researching, reading and sharing your news. What does this mean for the business communicator? Posting your news, stories, events, and media on social media can be an effective way to get your content out on a large scale. A recent social media survey reports that over 75% of them use social media to access information at least an hour a day, every day. They access social networks at home and work, 85% of them access it on mobile devices. This concludes that it’s imperative that your news is consistent, relevant, and shareable in a mobile-friendly format. Three important things to note for the corporate communicator would be to use social media for all news, post that news at different times of the day and night, and make sure all posts are available in a format. suitable for mobiles.

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Getting your message across quickly is also essential. According to the recent social media survey, 70% believe social media is more timely than traditional media. Social users regularly check Facebook and Twitter for updates, then follow those links to your news website. By using your social network as a distribution vehicle, you can save money, save time, and increase your visibility. Many businesses have dedicated news channels on Twitter that publish content exclusively from their online newsroom. They can measure the effectiveness of each news item and track likes, shares, RTs, and can monitor the growth of their overall subscriber network.

Every social network is different. Some platforms like Instagram and Snapchat are popular with tweens and teens, but are not necessarily effective information distribution channels for organizations. Facebook and Twitter are the most used social networks for sharing and following news. 74% say they use Twitter to follow and share news while 76% say they use Facebook. Your subscribers are a great news delivery network. Spending time targeting your audience and increasing your number of social media followers is also crucial; especially if you are interested in getting more journalists from you. There are many social influencer tools and platforms that can help you find exactly where the people in your industry are and provide you with the resources to help you connect and interact with them online. Finally, 56% say they use LinkedIn to share and follow business news. While not as important as Twitter and Facebook, you should consider LinkedIn as an additional information distribution channel.

Social media marketing mix

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Now more than ever, your social media channels can be tapped to get your news out. Not only can it broadcast your news, but it also allows your network to share your news with their subscribers, increasing your total reach.




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